Spreading the love of butter with our simple and elegant solution
As an internal office initiative, we took on our own advice and explored possible concepts to simply allow the spread of cold, hard butter. After exploring several approaches and testing dozens of designs + prototypes, this simple and cost-effective solution continues to deliver on its promise to butter lovers globally.
Butter Up is a great example of form following function and the KISS philosophy. Like Corn Flakes, the simple things in life are often the best!
Our role and responsibilities
